Brand Campaign
Led the design and production of an integrated brand awareness campaign for CVS Media Exchange (CMX), aimed at strengthening brand recognition and positioning CMX as a leading data-driven retail media partner.
Developed cohesive creative assets across digital advertising, paid media, industry events, and PR initiatives, maintaining visual consistency across campaign touchpoints. The campaign showcased CMX’s core value propositions to engage prospective advertisers, increase brand consideration, and support new business opportunities.
Onsite Campaigns
Led the design and execution of onsite campaigns across CVS digital platforms, translating marketing strategies into cohesive, high-impact experiences. Developed scalable creative that balanced brand storytelling with performance-driven design, ensuring consistency across placements while supporting key brand and retail initiatives.
In-Store Trendcaps
Designed in-store trendcap displays for CVS that highlighted seasonal and trending products across health, beauty, and wellness categories, creating clear and engaging product storytelling within the retail environment.
