Brand Campaign
Led design for a multi-month brand campaign for CVS Media Exchange aimed at increasing awareness and consideration among brand marketers and media agencies. The campaign delivered a steady release of content across tentpole moments, industry events, PR, and paid media—helping strengthen brand equity, highlight CMX’s core value propositions, and drive greater product recall and new marketing investment.
Onsite Campaigns
Led the design and execution of onsite campaigns across CVS digital platforms, translating marketing strategies into cohesive, high-impact experiences. Developed scalable creative that balanced brand storytelling with performance-driven design, ensuring consistency across placements while supporting key brand and retail initiatives.
In-Store Trendcaps
Designed in-store trendcap displays for CVS that highlighted seasonal and trending products across health, beauty, and wellness categories, creating clear and engaging product storytelling within the retail environment.
